Sponsored E-Blast
Let EdTA send your message directly to our engaged student or professional audience. EdTA will send your prepared HTML content on your behalf. Submissions require three preferred send dates to optimize your placement within EdTA’s email marketing schedule (default sent dates are Thursdays, but alternate dates can be scheduled based on availability).
Teacher Audience
- 4,749 Average Reach
- 35.21% Average Open Rate
- 2.43% Average Click-to-Open Rate
Student Audience
- 51,264 Average Reach
- 37.82% Average Open Rate
- 9% Average Click-to-Open Rate
Rates & Specs
- Adult Audience $2,000/e-blast
- Student Audience $3,000/e-blast
Sponsored content should be:- Provided by the advertiser, including HTML formatting
- About theatre or related to theatre arts
- Appropriate for the target audience (EdTA reserves the right to decline any messages that we deem unsuitable for our students or teachers)
- Size: Max width of 650 px
Deadlines
- Reservations are due at least 4 weeks before first preferred send date.
- HTML is due at least 2 weeks before first preferred send date.
Dramatics.org or SchoolTheatre.org Sponsored Article
Audience
- 26,000 monthly average users
- 40,000 monthly average page views
Rates & Specs
- Mini-Feature Package $1,500
Word Count: 500 max
1 Hero Image (w x h): 1400 x 800 px
1 Interior Image (w x h): 1024 px (max) x variable height - Feature Package $2,000
Word Count: 1,000 max
1 Hero Image (w x h): 1400 x 800 px
2 Interior Images (w x h): 1024 px (max) x variable height - Video Feature Package $2,500
1 embedded video
Word Count: 500 max
1 Hero Image (w x h): 1400 x 800 px
Sponsored content should be:
- Provided by the advertiser (no HTML coding)
- About theatre or related to theatre arts
- Inclusive of students (for dramatics.org) or theatre educators (for schooltheatre.org).
Sponsored content will include:
- “Sponsored Content” label in the page subhead
- A disclaimer at the conclusion of the article
- Company name byline linking company text bio
- Article featured in prime location on homepage for up to 3 weeks
- 1 Dramatics Digest or Teaching Theatre newsletter feature
- 1 social media post
Deadlines
- Reservations are due at least 1 month before first preferred posting date.
- All content is due at least 2 weeks before first preferred posting date.
