Julie Woffington on 'process'

Comments from EdTA Executive Director Julie Woffington were featured in an article in a recent issue of Associations Now, a magazine for association executives published by ASAE: the Center for Association Leadership.

Woffington was asked to respond to the question “How important is ‘process’ to the success of your association?” Her answer appeared alongside the responses of three other association leaders in the magazine’s “CEO to CEO” feature. For those who might have been wondering, her remarks provide some insight into the management style she brings to her new job.

“Process is what enables great vision to actually get done,” Woffington said. “As I come into a new role of executive director of the Educational Theatre Association, I plan to reapply my corporate experience from fifteen years at Procter & Gamble to implement new processes at our association. In my early assessment, the organization has very strong fundamentals but can be even more productive by focusing on three areas of opportunity when it comes to process: more pre-planning to avoid the last-minute surge, working in multi-functional teams that cross departments, and implementing our strategic plan with measures of success and regular tracking. With more defined processes, we will enable our skilled and motivated staff to reach new heights.”